By using Squarespace for your small business website, you are also choosing design flexibility and intuitive site management. But contrary to popular belief, this platform is so much more than a drag and drop building platform. For both portfolio and eCommerce websites, there are plenty of features that you can take advantage of. The following are just some of the perks of Squarespace that you might not know about.
- You can customize your URLs.
While Squarespace's simple website design does not require you to create your own custom URLs, you do have the option. And doing so can be great for your site's SEO value. By simplifying your page's URLs and matching them to the topic, you can potentially seem more relevant in the search rankings.
- Your contact form does not have to be generic.
Simply having a contact form is a great way to encourage customers to take the next step, but this feature does not have to compromise your design. You can customize your form to integrate perfectly into the rest of your page's aesthetic.
- Your social media icons can be on every page.
Squarespace also gives you the option to easily place social buttons throughout your site. For a helpful trick, remove the Squarespace tag from your footer and place your buttons there. Web users will expect to find these buttons on the bottom of the page anyway.
- You can use Squarespace for SEO.
Just because you are not coding a website yourself does not mean you have to compromise its SEO value. You can even hire a Squarespace SEO expert to optimize your pages for you. They will help you with keywords, link building, and other important SEO steps.
- You don't have to design your site alone.
Just as you can hire an expert to perform your SEO, you can also work with a Squarespace website designer. Professional web designers with Squarespace experience can customize portfolio or eCommerce websites to perfectly fit your brand. They will also be able to do some back end work to improve the site's code.
No matter the nature of your business, Squarespace can be a great tool for attracting and informing potential customers. As long as you inform yourself on its benefits and general function, a Squarespace expert will help you with the rest. The site itself offers 30 minute to one hour videos explaining other features. And you never know, you may figure out your own tips and tricks along the way.